June 12, June 27 & July 10, 2026
Transform an afternoon into an evening out along the Third Street Promenade during Golden Hour, a recurring World Cup season activation running from Broadway to Wilshire.
Browse curated exhibitors and interactive fan experiences, stop by local vendors, and catch distributed live music throughout the corridor. Restaurants extend into the public realm with enhanced outdoor dining, creating a lively street-level atmosphere.
Designed as a pre and post match gathering space — not a live broadcast venue — Golden Hour is open to residents, visitors, and families.
What to expect:
- Curated exhibitors and interactive fan experiences
- Local vendors throughout the corridor
- Distributed live music
- Enhanced outdoor dining from area restaurants
Admission is free and open to the public.
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Before You Go: Visit Santa Monica Cup‘s website for updates and details. This event is organized by the City of Santa Monica. Kidsguide is an independent community resource helping families discover fun events across Southern California.
Looking for more family fun? Explore more family-friendly events on our blog, browse our calendar, check out limited-time exhibits and experiences, or subscribe to our newsletter for weekly updates.
